We do not treat social responsibility as a separate heading of corporate communications, but as a natural part of our relationship with the communities where we operate. We regard what we do not as achievements to be announced, but as commitments to be kept.
We consider equality of opportunity in education to be an institution’s most tangible responsibility towards its society. We prefer to carry out this work through lasting ties rather than one-off contributions.
We maintain our connection with the Enver Avcı Primary School in Göle, Ardahan, which bears our founder's name; through scholarships at secondary and university level and support for schools across Anatolia, we stand alongside students. Professional development programmes at universities and our support for student societies also help young people prepare for working life.
We believe the continuity of our company and our brands is possible only in a liveable world. For that reason we treat the environment not as a heading in corporate communications, but as a criterion in investment decisions.
We consider environmental impact when planning our investments, and we support civil society organisations working in this field as well as afforestation efforts. We review our own processes by the same measure and make practices that reduce resource use permanent.
Some contributions are not confined to projects; they go on living with the city and its people.
Our founder's name lives on in a school that continues to teach in Göle.
Land donated by our founder was given to the city as Teachers’ Park.